Scene Plus ("SP") answered Design Interview ("DI") questions about their award-winning work The Pilgrimage CBT Development. Interview questions prepared by Frank Scott.
We are delighted to have interviewed the designers of each of their entertainment plus creative CBT Developments work. Scene Plus is an award-winning media designer who transformed their world into a better place with their original CBT development work.
DI: What is the main principle, idea and inspiration behind your design?
SP: The main principle throughout our designs: based on inherent material and immaterial values, which is the identity of each site: History, Culture, Landscape, People etc. Then come up with specific design ideas, only for each unique site. The inspiration for the design of " Pilgrimage to Lang Song " comes from the historical story of the formation of Quoc Ngu (the Vietnamese national script), the value of the agricultural landscape of the rice fields around the Lang Song Minor Seminary and the mixed architectural elements in the area (the Minor Seminary itself and neighboring structures in the area). The name Lang Song itself, the village on the riverbank, in English is River Village is also an inspirational element.
DI: What has been your main focus in designing this project? Especially what did you want to achieve?
SP: Develop the area around Lang Song Minor Seminary, forming a whole that honors the architectural and landscape values inherent in the new urban context of the area. Bringing the story about Quoc Ngu script and Lang Song printing house out of the campus of the Minor seminary. Creating heritage values for the region, intangible culture as well as economic development for indigenous people.
DI: What are your future plans for this award winning design?
SP: Take the next steps to bring the project to fruition.
DI: How long did it take you to design this particular concept?
SP: 3 years, including fieldwork and site survey.
DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
SP: We are a multi-disciplinary team composed of architects and urban planners and tourism experts working on projects of community based tourism - CBT in Binh Đinh Province, a region in developing in the Central coast of vietnam. Pioneer in developing the concept of living-lab, we organize the on-site Workshops is a New Model where the 4 sectors: Government- Academy- Enterprise- Society have the opportunity to work together in the context of shared economy, innovation and creativity. From the result of those workshops, we propose the master plans of the city, create the new developments in harmony with the preserving fishing villages and traditional residential areas. Through the on-site workshops, in collaboration with businesses, local communities and universities creates employment opportunities for students, for the local people including many women, educates the children on foreign language, computer, pushes tourism, culture exchanges, the conservation of the local lifestyle and traditional culture. This design is to preserve and promote the intangible cultural values related to the national language, and at the same time create a community based tourism development to create an ecosystem that links tourism with culture, life, economic development of the people of Lang Song. The design pursues an inspiration throughout which is the source of Quoc ngu script, along with the mission of recreating a living space that integrates with the natural environment, culture and what exists here.
DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
SP: In order for the inspiration and design ideas not to be transformed by any intermediary or other organization or investor, and at the same time to carry out the mission of preserving the source of Quoc ngu script, we decided to " engage " with this project, from design to implementation.
DI: What made you design this particular type of work?
SP: One of the important goals is to develop the region in the context of the development of the country as a whole, this development is associated with the respect and preservation of the cultural heritage (tangible and intangible) of the country, regions. Avoid the phenomenon of urban development in a "barbaric" style, just for short-term economic purposes that destroy the inherent values of the area, and lose the identity that has been taking place in Vietnam.
DI: Where there any other designs and/or designers that helped the influence the design of your work?
SP: In addition to Sceneplus's team of architects, tourism and culture experts in vietnam. We also have consulting support from French architect - Lecaron. This helps us to have a multi-dimensional, multi-cultural view and give the most objective assessment. The connection, support and exchange between two groups of Vietnamese-French experts, similar to the original spirit of the formation of Quoc ngu script, is the fruit of East-West cultural interference, East meets West.
DI: Who is the target customer for his design?
SP: Investors who have a common vision, to accompany in exploiting and economic development, not only for their own businesses, but also for the economic values of the region and the population, in a respectful context, preserving the heritage value of the area.
Source: https://www.design-interviews.com/design.php?ID=120191#0